With High Speed’s Store-and-Forward solution, content can be created at a central location and then delivered to downstream locations, where it is stored locally for later playback. This unique product makes content customization possible, including the ability to do on-demand ad insertion, location-specific content creation and delivery, and the use of user-specific media. Downstream locations can be addressed individually from High Speed’s Network Operations Center and directed what to play, when to play it, and how often. Store-and-Forward is an ideal solution for the delivery of time-critical messaging.